Thursday, October 21, 2010

BBC News - Background noise affects taste of foods, research shows

This might be evidence for why they call it audio "sweetening".
Good sound - you can taste the difference.

Tuesday, October 19, 2010

Thai Life Insurance

We love finding video out there that offers a change of pace and brings out our creativity. Even without subtitles you kind of get the point of this commercial for a Thai Life Insurance company. What time would you like to have back and would you do it differently.

We love the pacing, music, and shot selection in this commercial. Enjoy and watch it a couple of times for all of the subtle moments.

Monday, October 18, 2010

COW: Stop-Motion and Robotic Motion Control, using a 5D Mark II‏

Great Creative Cow article that takes a look at using new technology with miniature sets to create a 3D space. I recommend taking a few minutes to read the entire article. http://magazine.creativecow.net/article/5d-3d

Here is one of the spots they created.

3D Spot shot for MNET (South Africa) using the Canon 5D and Reflex Motion Control rig.

Tuesday, October 12, 2010

Rory Sutherland: Life lessons from an ad man

If you missed this presentation from Rory Sutherland you might want to get out more, or at least browse videos on ted.com more. Either way, this is a great view. I know its 16min long and that nobody watches anything longer than 60sec online but hey give it a chance. The last example is brilliant.
And by the way, its a proven scientific fact that diamond shreddies taste better.

"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life." - TED.com

Monday, October 11, 2010

Public Safety Center Means New Home for Metropolis

Metropolis Integrated Media, a full service media production company, recently began construction on a new facility at 352 South 500 East. This decision to relocate comes after Salt Lake City officials chose the block between 400 and 500 South as the location of the new Public Safety and Emergency Operations center.

While a number of businesses are being uprooted by this deal, the owner of Metropolis is making lemonade out of the situation. They're using this as an opportunity to expand into a larger, state-of-the art audio and video production center complete with a film and TV sound stage as well as additional recording studios and post production equipment.

Read More:
Public Safety Center Means New Home for Metropolis | Salt Lake Digs

Sunday, October 10, 2010

Talk about high maintenance talent

Watch Lord Vader during the recording of his GPS voice for TomTom

Saturday, October 9, 2010

52 Cannon shoot

With new technology comes great power, use it wisely. Timeslice Films shoots 4 world class surfers with a 52 Cannon still camera rig. Lots of cameras, lots of water, unbelievable images.



Friday, September 17, 2010

Cannon 5/7D speed test video

7D 1000 fps from Oton Bačar on Vimeo.


Just saw this video on a friends blog and had to share. We bought one of these cameras a few months back and have loved the results.

Bridget Save It





Not only is this spot fun to quote, it also reminds us of the importance of choosing the right voice when casting a voice over.  I suppose Samuel Jackson could have worked, but we thought the Bridget portion played out with just the right amount of attitude.  Free Rick!

Don't forget to check out our sister company Voices Online Now for some help on casting that sweet voice talent you have always wanted. They could even localize your project in what ever language you need...El Blankey

Thursday, September 16, 2010

We got your Gold medalist right here!

Eight time Olympic medalist Apolo Ohno spent some time basking in the warm glow of Studio A's lights, recording the audio book version of his Autobiography "Zero Regrets" published by Simon & Shuster.  Look for it October 26th, 2010.



Buy the book