If you missed this presentation from Rory Sutherland you might want to get out more, or at least browse videos on ted.com more. Either way, this is a great view. I know its 16min long and that nobody watches anything longer than 60sec online but hey give it a chance. The last example is brilliant.
And by the way, its a proven scientific fact that diamond shreddies taste better.
"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life." - TED.com
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